Someday Foundation

Making Someone's Someday, Today

Board Of Director's

Dave Boekholder, President

Dave Boekholder is currently the President as well as co-founder of the Someday Foundation and has been since our inception in 2007. Dave has been in the sales profession since 1991 and currently serves as Vice President of Sales for Spireon, the largest provider of telematic solutions in the M2M space.
Dave first became involved with the Someday Foundation when co-founder Aaron Huberty suggested they do something to help ease the burden of medical expenses after having to deal with this first hand. As Aaron and Dave discussed different ways to support people, they landed on the idea of a golf outing to support people.
“The first one in 2002 was really a humble beginning. We lined up 20 people and picked what had to be the hottest day of the year, but we managed to raise about $500 and the Someday Foundation was off and running.” I never thought it would grow into what we are today”, stated Dave, reflecting on our grass roots efforts to get started. Since that time the organization has continued their annual golf outing and has also added a wintertime bowling event.
Dave is driven by the fact that so many in our communities are impacted with these hardships, but so many more are willing to step up and help others in their time of need. A simple donation to participating in our events is what makes the Someday Foundation great.
Dave and his wife Amy have 3 sons and resides in Dyersville, IA, where they all play an active role in supporting the Someday Foundation’s efforts. In his spare time Dave can be found supporting his children’s sporting events or in Iowa City cheering on the Hawkeyes.

Aaron Huberty, Vice President

Aaron Huberty is currently the Vice President for the Someday Foundation and is one of its co-founders.  Aaron has over 20 years of financial services and is currently responsible for National Digital Channel & Partnerships for Wells Fargo Bank’s Business Real Estate Financing, one of the nation’s largest providers of commercial real estate loans to small businesses.

What started as a simple idea of helping a few people struggling with medical and financial issues by providing financial assistance has grown into something much greater, in large part due to the drive and determination of Aaron to help others.  In Aaron’s words:

“It’s an honor to join all the Someday Foundation Board Members who serve underprivileged families and individuals!  I enjoy working on a team and building new relationships – so the foundation was a natural fit.  Never in my wildest dreams did I think we would inspire this many volunteers, raise this much money, and help so many people!”

Aaron is married to Amy and has two sons, and resides in Ankeny, IA.


Margy Hellenbrand, Secretary

Margy Hellenbrand is currently the Secretary for the Someday Foundation and has been since our inception in 2007. Margy has been an Administrative Professional for over 30 years, specializing in corporate project management and legal administration and currently serves as an Executive Assistant/Team Leader at Springs Window Fashions in Middleton, WI.
Margy first became involved in the Someday Foundation to pay homage to her father who lost his battle with cancer in 1999. This has transcended into a passion to assist others who need help in their greatest time of need – either while enduring an illness personally or watching a loved one go through what can only be described as a heartbreaking experience. Knowing firsthand the struggles people can face in these situations is a huge motivator while she stays involved. When asked what drives her to be part of this organization, she has the following to say:
“It is difficult situation that the people we assist face. but what motivates me is the happiness we bring and the fact we have, in a small way, eased their burden. This is what drives me to continue to be a positive influence for others when they feel they have nowhere else to go.”

When she is not working on Someday Foundation activities, she can be found cheering on her favorite sports teams and spending time with her family. Margy is married to Nick and has 3 children and currently resides in Pine Bluff, WI.

Laurie Arneson, Treasurer

Laurie Arneson is currently the Treasurer for the Someday Foundation and has been since our inception in 2007. Laurie has been an Administrative Professional for over 25 years and currently Laurie serves as the Administrative Program Coordinator for Behavioral Health Services at Group Health Cooperative of South Central Wisconsin, Madison, WI.
Laurie first became involved with the Someday Foundation after learning of David Boekholder and Aaron Huberty’s vision for how this foundation could serve others in the community. Laurie has had a passion for serving her community by actively participating and organizing previous employer United Way Campaigns. Laurie’s drive as a board member is to continue to organize and spearhead community functions such as the annual Strikefor A Cure event that is held every February.
When not working on Someday Foundation activities, Laurie likes to relax and spend time with her family and friends. Laurie and her husband John have been married for over 30 years and have 3 children and 1 grandchild. Laurie and John currently reside in Barneveld, WI.

Jeff Boekholder

Jeff Boekholder is currently a member of the Someday Foundation Board of Directors and has been since its inception in 2007.

Jeff has been involved in the construction industry for over 25 years in almost every aspect from home remodeling to his current position of customer service representative in the commercial division at Western Building Products in Milwaukee, WI specializing in multifamily projects.

Jeff's experience of seeing firsthand the stress and strain financially that a life-threatening illness creates was his driving force to become a board of director member and to help others in the community in their time of need. Jeff carries with him the thought that "helping someone isn't just monetary, it’s also helping someone smile in their trying time” and that is why you will find him adding some humor as the Master of Ceremonies at the Someday Foundation events.

Jeff is an avid bowler and was the originator of the Someday Foundations Strike for A Cure and is always trying to find new way to grow and expand events for the foundation. In Jeff’s free time he enjoys cheering on his favorite ball teams from Illinois and Iowa, as well as camping and relaxing with friends and family. Jeff is married to Joy and has 1 daughter and 2 dogs and resides in West Bend, WI.

Bob Salzman

Bob has been actively involved with the Someday Foundation since its beginning, bringing in donations, participating in events, and assisting whenever asked to help all recipients. Bob officially became a board member in June of 2016 and has always strived to do whatever he can to help each event succeed.

Bob has been with Genesis Painting as anEstimator/Production Manager for the last 18 Years. It was his time spent working as a Medical Equipment Delivery Technician for an in-home medical equipment company where he saw firsthand how many people need assistance and what drives him to be involved today.

Bob’s parents both died at the early age of 54, four years apart, to different health issues, and it was then when Bob witnessed how this could take a toll on a family, especially with more than one occurrence.Personal experience continues to drive Bob to be highly active in making someone’s day, today!

Bob has been married 25 yearsto his wife Laurie and has one son, one daughter, and two grandchildren, with his granddaughter Cali being raised by he and his wife.In his spare time Bob likes to spend time with family, and enjoys bowling, softball, and attending concerts.

Holly Hartley

Holly Hartley joined the Someday Foundation in 2018.

Holly attended the University of Northern Iowa where she earned her Social Work degree. Holly had various roles throughout her career working with local non-profits. Her most recent position was as the founding Executive Director of Love Inc. of the Cedar Valley a nonprofit organization that mobilizes local churches to serve the needs of their community. Her love and giving spirit to assist others is why she is a perfect fit for the Someday Foundation.

Holly has one adult son, Ethan, and recently located to the Dyersville area after spending the last 30 years in Waterloo, Iowa. In her spare time, she loves to share adventures with friends, loves to bake and particularly loves anything outdoors – especially fishing and campfires.

Keith Ochalla

Keith Ochalla is the newest board member of the Someday Foundation, joining in January 2018.

Keith has been working for the United States Postal Service for 24 years, where his current position is Mail Carrier in the City of Sun Prairie, Wisconsin. Keith graduated from The University of Wisconsin Whitewater, where he earned a Bachelor of Business Administration (BBA) Degree.

Keith was one of the original group of golfers who got together to further a cause to support and help others during their struggles with cancer. Since then he has continued to support the Someday Foundation, assisting in anyway he can to support all events.

Keith resides in Sun Prairie with his wife, Lorraine. When he is not working, he is most likely attending a sporting event or watching one on television. He enjoys playing golf and softball in his spare time as well.